Meet Josh & Jess Morse — The San Antonio Neighbors Who Started It All

We serve San Antonio, Boerne, Spring Branch, Bulverde, New Braunfels, Schertz, Helotes, and surrounding areas! Let us bring the showroom to you.

Josh and Jess Morse didn't start Made in the Shade San Antonio because they saw a market opportunity. They started it because they genuinely believed that San Antonio homeowners deserved better than what they were getting — overpriced big-box products, impersonal service, and treatments that looked great under fluorescent store lights and completely wrong once hung in a south-facing living room.

As residents of the San Antonio area themselves, they knew the challenges firsthand. The Hill Country sun doesn't care about your blinds' warranty if they weren't built for 105-degree Texas heat. Vaulted ceilings in new Boerne builds need precision motorized solutions, not guesswork from someone who drove over from a regional distribution center. And historic Alamo Heights homes deserve treatments that honor their architecture — not whatever happened to be in stock.

So Josh and Jess built a business the right way — local expertise, premium brands, a shop-at-home model that respects your time, and an installation team you can trust in your home. Over a decade later, that vision has earned Made in the Shade San Antonio a 5.0-star Google rating across 210+ reviews, the #6 ranking in the entire Made in the Shade national franchise system for 2025 sales, and — most importantly — a reputation across Stone Oak, Rogers Ranch, Castle Hills, Alamo Heights, Boerne, New Braunfels, and the full Texas Hill Country as the window treatment team San Antonio homeowners trust and refer to their neighbors.