San Antonio’s Locally Owned Window Treatment Experts — Meet the MITS Team.
We’re not a national call center. We’re not a big-box chain staffed by rotating employees who’ve never set foot in a Rogers Ranch living room. Made in the Shade San Antonio is a locally owned, locally operated window treatment company built by people who live here, work here, and genuinely love this city. We know the way the 4 PM sun hammers west-facing windows in Castle Hills. We know what humidity does to real wood shutters in a San Antonio bathroom.
★ 5.0 / 5 — 200+ Verified Google Reviews from San Antonio Homeowners
🏆 Top-Rated Local Window Treatment Specialist in San Antonio & The Hill Country
🛡 Texas-Tough Warranties — Limited Lifetime on Select Shutters & Shades
📍 Showroom: 2523 Boardwalk St, San Antonio TX 78217
#6
In National Franchise Sales 2025
5.0
Stars — 210+ Google Reviews
10+
Years Serving San Antonio
8
Team Members Serving the Hill Country
Meet Josh & Jess Morse — The San Antonio Neighbors Who Started It All
Read Our Excellent Customer Reviews
Josh and Jess Morse didn’t start Made in the Shade San Antonio because they saw a market opportunity. They started it because they genuinely believed that San Antonio homeowners deserved better than what they were getting — overpriced big-box products, impersonal service, and treatments that looked great under fluorescent store lights and completely wrong once hung in a south-facing living room.
As residents of the San Antonio area themselves, they knew the challenges firsthand. The Hill Country sun doesn’t care about your blinds’ warranty if they weren’t built for 105-degree Texas heat. Vaulted ceilings in new Boerne builds need precision motorized solutions, not guesswork from someone who drove over from a regional distribution center. And historic Alamo Heights homes deserve treatments that honor their architecture — not whatever happened to be in stock.
So Josh and Jess built a business the right way — local expertise, premium brands, a shop-at-home model that respects your time, and an installation team you can trust in your home. Over a decade later, that vision has earned Made in the Shade San Antonio a 5.0-star Google rating across 210+ reviews, the #6 ranking in the entire Made in the Shade national franchise system for 2025 sales, and — most importantly — a reputation across Stone Oak, Rogers Ranch, Castle Hills, Alamo Heights, Boerne, New Braunfels, and the full Texas Hill Country as the window treatment team San Antonio homeowners trust and refer to their neighbors.
The Faces Behind Every Flawless Fit
Our Installation Crew
Gustavo, Raul, and Alex are the installation crew that completes every Made in the Shade San Antonio job with the precision and care our customers rave about in their Google reviews. A beautiful product means nothing if the installation is off — these three make sure it never is. From straightforward single-window roller shade installs in Schertz to complex multi-room plantation shutter projects in Stone Oak and motorized smart shade systems in high-vaulted Boerne Hill Country homes, they handle it all cleanly, efficiently, and respectfully. They wear shoe covers, leave every room spotless, and do not leave until the job looks exactly right and you know how to use everything.
Gustavo has been installing window treatments in San Antonio homes longer than most of our competitors have been in business. Raul is the team’s natural connector arrives with a smile, communicates clearly throughout the install, and leaves every room spotless. Alex is the team’s motorization and smart home expert. As San Antonio homeowners increasingly integrate their window treatments with Alexa, Google Home, and Apple HomeKit, Alex has become the go-to installer for complex motorized systems especially in Boerne and Hill Country homes with high vaulted ceilings where manual operation simply isn’t practical.
✅ Motorization specialist — Alexa, Google Home, Apple HomeKit
Meet Carrie, Jen, Josh, Michael & Cyndi
Carrie, Jen, Josh, Michael, and Cyndi are the design and sales team behind every Made in the Shade San Antonio consultation. Together they bring decades of combined experience working inside San Antonio homes from the classic bungalows of King William and Alamo Heights to the soaring ceilings of new builds in Boerne, Alamo Ranch, and across the Texas Hill Country. When you book your free in-home visit, you are getting one of these people someone who genuinely cares whether your home looks and feels exactly right.
Carrie is one of those rare people who can walk into a room, clock the light direction, read the architecture, and know exactly what treatment belongs there before you’ve finished describing it. Jen’s superpower is making the overwhelming feel easy. Choosing between hundreds of fabrics, opacities, and motorization systems is genuinely complex — Jen has a gift for reading exactly what a client wants and cutting through the noise to get them there. Josh founded Made in the Shade San Antonio on one belief: that this city’s homeowners deserved better than big-box guesswork. Michael brings a builder’s precision to every consultation. Cyndi is the backbone of Made in the Shade San Antonio’s day-to-day operation — equal parts design consultant and operational powerhouse
✅ The operational force behind every smooth MITS experience
✅ Design consultant across all San Antonio & Hill Country areas
✅ The reason our 5.0-star rating is actually 5.0 stars
Our Commitment to San Antonio — The 5 Things That Have Never Changed
We’ve been doing this for over a decade in one of the most demanding climates in the country. Here’s what we’ve learned — and what we’ve never stopped believing.
Products Built for the Texas Climate Not Just the Showroom Floor
Every product we carry has been evaluated for real-world performance in South Texas conditions. That means UV resistance that holds up under Hill Country sun intensity, moisture-resistant materials for humid bathroom applications, and motorization systems that don’t fail in extreme heat. If it can’t perform in a west-facing San Antonio room in August, we don’t sell it.
Precision That Matters in Every Home
We use laser measuring tools on every job. In newer Alamo Ranch and Boerne builds, that means catching framing tolerances that affect how a shutter sits. In older Alamo Heights and Castle Hills homes, it means accounting for decades of settling that can make a window frame genuinely irregular. Our guarantee is simple: if it doesn’t fit perfectly, we fix it. No arguments, no additional charges.
You See It in Your Home Before You Decide
Our shop-at-home model isn’t just a convenience — it’s the right way to choose window treatments. The fabric that looks great under showroom fluorescents may look completely different in the morning sun that hits your Dominion kitchen at 7 AM. We bring hundreds of samples to your home so you can compare every option in the exact light and against the exact decor where it will live. This is why our customers rarely have regrets.
Your Home is Treated Like It’s Our Home
Our installation team wears shoe covers, protects your floors, and leaves your room cleaner than they found it. Our consultants show up on time, stay focused on your goals, and never pressure you into a decision. We’ve built a 5.0-star reputation across 210+ reviews in one of the most review-savvy cities in Texas by treating every San Antonio home — whether in a Rogers Ranch estate or a Leon Valley starter home — with the same level of care and professionalism.
A Warranty That Matches the Quality We Sell
We stand behind our products with limited lifetime warranties on select shutters and shades. In a city where the sun never really quits and temperature swings between February freezes and August heat can be brutal on lesser materials, this matters. If something fails due to a manufacturing defect, we make it right. That’s not a policy it’s a commitment.
MITS Proudly Serves
We serve San Antonio, Boerne, Spring Branch, Bulverde, New Braunfels, Schertz, Helotes, and surrounding areas! Let us bring the showroom to you. We offer free in-home consultations. Book your appointment today to see the best name brands for less.
★ 5.0 / 5 — 200+ Verified Google Reviews from San Antonio Homeowners
🏆 Top-Rated Local Window Treatment Specialist in San Antonio & The Hill Country
🛡 Texas-Tough Warranties — Limited Lifetime on Select Shutters & Shades
📍 Showroom: 2523 Boardwalk St, San Antonio TX 78217
Ranked #6 in the Nation — What That Means for You
The Made in the Shade franchise network spans locations across the United States. In 2025, Made in the Shade San Antonio ranked #6 in total sales across the entire national system. We don’t lead with that because we want to brag — we lead with it because it tells you something important about how this business operates.
A #6 national ranking in a competitive franchise system doesn’t happen because of luck. It happens because customers trust you enough to hire you, then trust you enough to refer their neighbors. It happens because your products perform, your installation is flawless, and your team shows up for every job the way they’d show up for a friend. That ranking reflects 210+ five-star Google reviews, a team that genuinely loves what they do, and a decade of serving San Antonio homeowners from Helotes to New Braunfels to the Hill Country.
When you choose Made in the Shade San Antonio, you’re choosing the #6 window treatment operation in the country — with the local ownership, the neighborhood knowledge, and the personal service that a national chain could never replicate.
Frequently Asked Questions About Made in the Shade San Antonio
1. Is Made in the Shade San Antonio locally owned?
Yes — completely. Made in the Shade San Antonio is independently owned and operated by Josh and Jess Morse, San Antonio residents who have been running this location for over a decade. While we operate under the national Made in the Shade franchise brand — which gives us access to premium products and national buying power — every decision about hiring, service standards, and community involvement is made locally, right here in San Antonio. We are your neighbors, not a regional office.
2. How long has Made in the Shade San Antonio been in business?
Made in the Shade San Antonio has been serving homeowners and businesses across the greater San Antonio metro and Texas Hill Country for over a decade. In that time, we’ve grown from a small shop-at-home operation to a full team of design consultants and professional installers with a physical showroom at 2523 Boardwalk St in San Antonio — while maintaining the personalized, locally owned service that built the business in the first place.
3. How did Made in the Shade San Antonio rank in the franchise system?
Made in the Shade San Antonio ranked #6 in total sales across the entire national Made in the Shade franchise system in 2025. That ranking reflects a decade of consistent five-star service, a team that takes every installation personally, and the trust of thousands of San Antonio and Hill Country homeowners who chose us — and referred us to their neighbors.
4. What makes your team different from other window treatment companies?
Three things, honestly. First, our team is local — Carrie, Jen, Michael, Josh, and Cyndi have all spent years working in San Antonio homes across Alamo Heights, Stone Oak, Rogers Ranch, Castle Hills, Boerne, and the Hill Country. They know this climate and this architecture. Second, our installation crew — Gustavo, Raul, and Alex — are craftsmen who treat every home like it’s their own. Third, we bring the showroom to you, which means you see every product in your actual lighting and against your actual decor before you commit. No guesswork, no regrets.
5. Do you have a showroom I can visit?
Yes. Our showroom is located at 2523 Boardwalk St, San Antonio, TX 78217, and is open Monday through Friday 9 AM to 5 PM and Saturday by appointment. It’s a great place to see larger product samples, explore brand lines, and get a feel for the full range we carry — from plantation shutters and roller shades to motorized systems and decorative grilles. That said, our most popular service is the free in-home consultation, where we bring a full sample library to your home so you can compare everything in your own light and decor. Both options are available and completely free.
6. What areas do you serve?
We serve all of San Antonio and the surrounding Texas Hill Country, including Stone Oak, Rogers Ranch, Alamo Heights, Shavano Park, Castle Hills, Alamo Ranch, Leon Valley, King William, Dominion, Hollywood Park, Southtown, Boerne, New Braunfels, Spring Branch, Bulverde, Schertz, Helotes, Converse, and Universal City. If you’re not sure whether we cover your neighborhood, call (210) 999-1804 and we’ll confirm immediately.